Mediakit 2018


BPF Welcomes Coca-Colas Reusability of Plastics Campaign

 |  Subj: Press-releses

The BPF has released an official comment on Coca Colas new advertising campaign on reusability of plastics.

Achieving Circular Economy for Plastics

The British Plastics Federation has welcomed Coca-Colas efforts. Coca-Cola has chosen to communicate the re-usable nature of plastic bottles, which can be fully recycled into new bottles or alternative products.

It is important that everyone understands that plastics are a reusable resource and everyone has a part to play in helping to achieve a circular economy for plastics.
The BPF believes that the fun animation created by Coca-Cola is a positive step in widely communicating the sustainability and recyclability of plastics.

Source: SpecialChem

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