Mediakit 2018


Broadening New Horizons In Korea

 |  Subj: Press-releses

KRAIBURG TPE, the global TPE manufacturer, opened a new sales office in Seoul, Korea, in January 2017 to accommodate rapid growth and leverage in the Asia Pacific region.

KRAIBURG TPEs expansion into Korea is spurred by escalating demand for premium TPE products in the Asia Pacific region. Currently, the Asia Pacific region is one of the largest market for TPEs. KRAIBURG TPE Korea Ltd. will therefore be focusing on the key markets, namely automotive, consumer, medical and industry. KRAIBURG TPE Korea Ltd. will be the 5th local representation after Kuala Lumpur, Bangalore, Hong Kong and Shanghai. Mr. TaeYun Kim has been appointed its new country manager.

The new facilities in Korea underline the international strategy of KRAIBURG TPE to support local markets and services, said Roland Ritter, Director Asia Pacific. Its strategic location in Seoul will enable the sales office to access the excellent infrastructure available. It will also be geographically closer to existing and potential customers, locally and abroad. For domestic customers, KRAIBURG TPE Korea Ltd. expects to increase market share by providing localized technical and commercial services while developing and enhancing Korean business out of Korea by utilizing KRAIBURG TPEs global presence.

The new sales office will fulfil the companys strategic expansion program and approach customers diversified needs across the Asia Pacific region and emerging markets.

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